Are Event Sponsorships an Effective Marketing Strategy for Law Firms?

Companies of all sizes sponsor events in order to gain visibility and reinforce their image as a benefactor in the community. Some common associations that come to mind are hospitals or health insurance companies sponsoring runs, banks sponsoring sporting events, and small businesses sponsoring little league teams.

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How to Avoid Ethical Pitfalls of Attorney Match Services

Legal matchmaking sites have been around since the dawn of the Internet, and ethics committees in many states are still struggling with how to deal with them—do these services constitute permissible marketing, or do they violate rules against fee sharing and paid recommendations? As with so many legal questions, the answer is “it depends.”

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Email Marketing for Lawyers: How to Avoid Becoming Clutter and Win Clients

Let’s be honest, when you think about email marketing, you probably think about those irritating emails that you delete before your eyes finish scanning the subject line.  Email marketing campaigns tend to be spammy and irritating.  But when done right, they can offer something that grabs a recipient’s attention and provides them with something useful.

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Five Things Every Lawyer Needs on LinkedIn to Attract Clients

A couple of years ago there was a widely popular meme circulating about LinkedIn for lawyers. It accurately depicts the discord between what prospective clients actually want to know, and the bland resume stats most lawyers actually put on their profiles.

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