So what exactly is a “millennial”? Millennials, or Generation Y, are the generation born between 1982 and 1997. Numbering over 75 million strong, this group wields about $1.3 trillion in annual spending power. In thinking about how to reach this demographic, it helps to understand as much as possible about them. Millennial grew up with the Internet and smartphones, and seem to be plugged in 24/7. They also grew up in a world with decreased opportunity, a recession economy, and oppressive student loan debts. They are more likely to want to actively participate in their own legal issues, and they respond to marketing that is interactive and tailored to their own needs and wants.
Fake news is nothing new. Most of us are old enough to remember seeing far-fetched celebrity tabloid stories, or stories about “Batboy” while waiting in line at the grocery store. But the rise of social media and the most recent election cycle has changed things—and fake news is now a buzzword we can’t escape.
This is a really exciting time in technology. All the major tech players, including Facebook, Google, Apple, Amazon, and Microsoft, are amassing armies of engineers to develop their Virtual Reality platforms. A number of smaller companies, notably Magic Leap, are working around the clock to create VR hardware and content. Magic Leap specializes in mixed-reality technology— where fantasy is overlaid upon the real world, resulting in an experience that tricks your body and brain into thinking that you are having a real experience. VR easily calls to mind gaming and entertainment, but what is the application for law firms?
Facebook Live is a relatively new feature that offers live-streaming video capabilities to its users. It first came out in August of 2015 for verified public figures, then shortly after, became available to a select group of users (like a beta test), before becoming available to everyone.
The media has expertly exploited what Facebook live has to offer. Meteorologists have live-streamed severe weather events, reaching far more viewers than they would typically reach online. But it isn’t just for the media—the potential for law firms to tap into Facebook’s audience of nearly 2 billion people seems promising.
We all know what chatbots are, they are everywhere—whether we like it or not. When we make a customer service call, we interact with voice recognition software that has artificial intelligence. When we engage in “online chat sessions” with companies, often we are interacting with a bot—often via Facebook messenger. And law firms frequently use bots to field potential clients. The technology has been advancing at a breakneck speed, and some firms are even using bots to take payments and (gasp!) give legal advice. As technology continues to improve, many are wondering, will chatbots render call centers (and their high carrying costs) obsolete?