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Legal Advertising

11 Oct
Legal Advertising, Legal Marketing

The Power of Cause Marketing for Law Firms

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

Cause marketing is when a business partners with a charity or non-profit in a way that is mutually beneficial.  For example, organizing a 5K for a charitable cause, or producing a public service announcement about the dangers of texting while driving.

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22 Aug
Lead Generation, Legal Advertising, Legal Marketing, Legal Website Development

Five Things Every Lawyer Needs on LinkedIn to Attract Clients

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

A couple of years ago there was a widely popular meme circulating about LinkedIn for lawyers. It accurately depicts the discord between what prospective clients actually want to know, and the bland resume stats most lawyers actually put on their profiles.

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08 Aug
Legal Advertising, Legal Marketing

LinkedIn for Law Firms

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

Known as “The Professional Network,” lawyers and LinkedIn are a natural combination. There are LinkedIn “power-users,” who have figured out how to take full advantage of the app, and then there are the rest of us—people who have a page and a profile pic, but don’t really know what to do with it or how to make it work for their advantage.

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06 Mar
Legal Advertising, Legal Marketing

It’s Hard for Law Firms to Go Wrong With Facebook Live

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

Facebook Live is a relatively new feature that offers live-streaming video capabilities to its users. It first came out in August of 2015 for verified public figures, then shortly after, became available to a select group of users (like a beta test), before becoming available to everyone.

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10 Jan
Legal Advertising, Legal Marketing

Understanding the Florida Bar’s Position on Legal Marketing

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

The Florida Bar strictly regulates lawyer advertising and business solicitation. On their website, the Florida Bar provides an array of helpful information for law firms to comply with the complex web of rules and restrictions.

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20 Dec
Lead Generation, Legal Advertising, Legal Marketing

Top 5 SEO Strategies for 2017

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

Many law firms believe that if they don’t have an endless reservoir of funds to devote to a marketing budget, that they just can’t make that first page of Google search results.

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09 Nov
Lead Generation, Legal Advertising

Is Legal Billboard Advertising Dead?

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

There are some definite advantages to billboard advertising, but also, a lot of risks. Firms are advised to weigh the pros and cons carefully, because this definitely is not a strategy that will benefit most law firms.

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10 Oct
Lead Generation, Legal Advertising, Legal Marketing

An Insiders Guide to Pay Per Click Marketing

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

What is Pay Per Click (PPC)? Also called cost per click, this is an online advertising model where law firms pay a hosting service every time their ad is clicked on.

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26 Jul
Lead Generation, Legal Advertising, Legal Marketing

Legal Lead Generation: TV vs. Online?

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

What is the best way to allocate your marketing resources as a law firm? This question tends to be very fact specific, and largely depends upon your target audience.

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13 Jul
Lead Generation, Legal Advertising

Mobile vs. Desktop: Optimize Your Law Firm Website for Both

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

There are varying statistics on the prevalence of smartphone use over desktop use. According to a 2015 study, the number of mobile-only users finally surpassed the number of desktop users.

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  • Home
  • About
    • About OLM
    • Our Team
    • Success Stories
    • Testimonials
  • Lead Generation
    • Lead Generation
    • Targeted Lead Generation Programs
    • Core Lead Generation Programs
    • SEO Management / PPC
    • Content Development
    • Website Development
    • Live Phone Transfer Leads
  • Advertising
    • Advertise to Legal Professionals
    • Advertising for Attorneys
  • Websites
    • Website Development
    • Content Development
    • SEO Management / PPC
  • SEO
    • SEO Management / PPC
  • Resources
    • Resources
    • Legal Resource Directory
    • Lawyer Directory
    • Legal Conferences / CLE
  • Blog
  • Contact Us