Facebook Live is a relatively new feature that offers live-streaming video capabilities to its users. It first came out in August of 2015 for verified public figures, then shortly after, became available to a select group of users (like a beta test), before becoming available to everyone.
We all know what chatbots are, they are everywhere—whether we like it or not. When we make a customer service call, we interact with voice recognition software that has artificial intelligence.
If you have ever put something in an online shopping cart, but didn’t buy it, only to have it haunt you by popping up on every webpage you visit for the next 30 days—you have been retargeted.
Regardless of your political views, it is hard to deny that newly elected President Donald Trump is a master marketer, if nothing else.
The Florida Bar strictly regulates lawyer advertising and business solicitation. On their website, the Florida Bar provides an array of helpful information for law firms to comply with the complex web of rules and restrictions.
Many law firms believe that if they don’t have an endless reservoir of funds to devote to a marketing budget, that they just can’t make that first page of Google search results.
Geographic targeting (a.k.a. “geotargeting”) is a marketing strategy designed to help law firms reach a local prospective client base. If a marketing firm tries to sell you on the success of its geo-targeting program, and you are solely a mass torts practice, you should probably think twice.
Some of the most powerful international conglomerates have weighed in on an issue that impacts businesses (and law firms) of all sizes – call center outsourcing.
What is Pay Per Click (PPC)? Also called cost per click, this is an online advertising model where law firms pay a hosting service every time their ad is clicked on.
Simply put, opt-in marketing is when potential customers, or interested visitors to your website, are invited to “opt-in” to receive certain benefits or information.
