Is Your Law Firm on Instagram?
Instagram is one of the leading social media platforms. It has a hip image, and continues to stay cutting edge by utilizing the hottest features offered by Snapchat.
10
Jul
Legal Marketing
27
Jun
Hosting Guest Bloggers: Advantages and Drawbacks
Guest bloggers can provide benefits for firms that already have an established online presence. Before considering hosting a guest blogger, make sure your blog already has a strong “personality,” or voice of its own.
12
Jun
Robo-Lawyers Will Save Everyone Money
The legal profession is about to undergo some major and fundamental changes. New automation technologies are already having an impact across the board—changing how firms intake clients, how cases are analyzed (case prediction software), and how discovery and document review are conducted.
22
May
Marketing to Baby Boomers
There are over 77 million baby boomers in the United States today. Baby boomers are those people who were born between 1946 and 1964, after the Second World War when optimism was part of the fabric of America.
08
May
Marketing Your Firm to Millennials Part II: Social Media
Millennials learn about things online primarily through the use of social media. The trend in legal marketing has been toward search engine optimization (SEO), but according to software and services provider SDL, most millennials prefer Facebook and Twitter over search engines for content discovery.
24
Apr
Marketing Your Firm to Millennials
So what exactly is a “millennial”? Millennials, or Generation Y, are the generation born between 1982 and 1997. Numbering over 75 million strong, this group wields about $1.3 trillion in annual spending power.
