Cause marketing is when a business partners with a charity or non-profit in a way that is mutually beneficial. For example, organizing a 5K for a charitable cause, or producing a public service announcement about the dangers of texting while driving.
Let’s be honest, when you think about email marketing, you probably think about those irritating emails that you delete before your eyes finish scanning the subject line. Email marketing campaigns tend to be spammy and irritating. But when done right, they can offer something that grabs a recipient’s attention and provides them with something useful.
Although most law firms and even solos have well-developed web pages and frequently updated blog posts, very few take advantage of YouTube to reach prospective clients. If you decide to put yourself out there on YouTube, you want to make sure you do it right.
A couple of years ago there was a widely popular meme circulating about LinkedIn for lawyers. It accurately depicts the discord between what prospective clients actually want to know, and the bland resume stats most lawyers actually put on their profiles.
Known as “The Professional Network,” lawyers and LinkedIn are a natural combination. There are LinkedIn “power-users,” who have figured out how to take full advantage of the app, and then there are the rest of us—people who have a page and a profile pic, but don’t really know what to do with it or how to make it work for their advantage.
Legal marketing today is all about the Internet. And anyone who has ever used the Internet knows that it can bring out the worst in people. Any lawyer who has been practicing for a reasonable period of time has likely made some enemies, regardless of how excellent their customer service and legal skills are.
