Snapchat is an app that has taken off fast, and it consistently maintains its unique point of view in the vast landscape of social media.  The image-messaging app is known for allowing users to send transient pictures and messages that are auto-delete after a short period of time.  It is perceived as representing a new direction in social media, with its users wanting a more fleeting and authentic means of expression, instead of an accumulation of ongoing status updates leaving a permanent trail.  Against this backdrop, law firms might consider Snapchat to be an immature and unprofessional platform.  However, the app continues to broaden its scope, its user base is steadily growing “older,” and more established brands are beginning to take advantage.  It also presents some unique opportunities for law firms to market their brand, if used correctly.

Read more

Let’s be honest, when you think about email marketing, you probably think about those irritating emails that you delete before your eyes finish scanning the subject line.  Email marketing campaigns tend to be spammy and irritating.  But when done right, they can offer something that grabs a recipient’s attention and provides them with something useful.  A successful email marketing campaign will keep your firm’s name in clients’ minds and keep them coming back and even making referrals.  Email marketing is something that really, really needs to be done right, or it shouldn’t be done at all.  The bottom line is that you need to offer something to recipients to prevent them from hitting the unsubscribe button.
Read more