It is standard practice these days for every firm—large, medium, or small—to have some type of blog. Some of the larger firms have complex pages with many different sub-niche blogs. Why? It’s plain and simple: blogs draw traffic to your law firm’s website.
Although most law firms and even solos have well-developed web pages and frequently updated blog posts, very few take advantage of YouTube to reach prospective clients. If you decide to put yourself out there on YouTube, you want to make sure you do it right.
A couple of years ago there was a widely popular meme circulating about LinkedIn for lawyers. It accurately depicts the discord between what prospective clients actually want to know, and the bland resume stats most lawyers actually put on their profiles.
Legal marketing today is all about the Internet. And anyone who has ever used the Internet knows that it can bring out the worst in people. Any lawyer who has been practicing for a reasonable period of time has likely made some enemies, regardless of how excellent their customer service and legal skills are.
Guest bloggers can provide benefits for firms that already have an established online presence. Before considering hosting a guest blogger, make sure your blog already has a strong “personality,” or voice of its own.
This is a really exciting time in technology. All the major tech players, including Facebook, Google, Apple, Amazon, and Microsoft, are amassing armies of engineers to develop their Virtual Reality platforms.
It has become common for law firms to think of SEO marketers as selling snake oil—so many marketing companies have sprung up making false promises, taking millions of dollars and failing to deliver on their word.
Live chat is a type of software that enables visitors to your website to chat live with an agent at any time of day or night. Usually, a box will pop up when a visitor arrives at your site, with a friendly picture of a lawyer asking, “can I help you?” and allowing the visitor to click “yes” or “no”.
In light of a recent study, many are predicting that the rise of ad blocking technology spells the end of online marketing as we know it.
Drafting a carefully prepared retainer agreement is one of the most important things you can do to preserve positive relations with your client. A well-written retainer agreement can protect both you and your client from disagreements and misunderstandings down the road.
