Archive for the Legal Website Development Category
It is standard practice these days for every firm—large, medium, or small—to have some type of blog. Some of the larger firms have complex pages with many different sub-niche blogs. Why? It’s plain and simple: blogs draw traffic to your law firm’s website. And if your blog is good, it could even convert a site visitor into an actual client. If you are thinking of starting a blog, or struggling to keep pace with the demand for new content, there are a few tips and guidelines that can get you moving in the right direction.
Although most law firms and even solos have well-developed web pages and frequently updated blog posts, very few take advantage of YouTube to reach prospective clients. If you decide to put yourself out there on YouTube, you want to make sure you do it right. We have all seen bad lawyer commercials on television. Because anyone can make a YouTube video with very little forethought, the prospect for bad lawyer YouTube videos is even worse. There are also some great videos out there, and some firms have even made names for themselves as thought leaders in their niche practice areas based solely on their professional and informative YouTube videos.
A couple of years ago there was a widely popular meme circulating about LinkedIn for lawyers. It accurately depicts the discord between what prospective clients actually want to know, and the bland resume stats most lawyers actually put on their profiles. It is time for lawyers to pay more attention about their profiles, and think outside of the box. A recent study has shown that LinkedIn is the primary source that prospective clients go to when they want to learn about an attorney they are considering hiring.
Legal marketing today is all about the Internet. And anyone who has ever used the Internet knows that it can bring out the worst in people. Any lawyer who has been practicing for a reasonable period of time has likely made some enemies, regardless of how excellent their customer service and legal skills are. Disgruntled clients, competitors, exes, your neighbor who is peeved about that tree you have hanging over their property line—any one of these people could potentially “troll” your website or “flame” your firm on Twitter. Business owners today live in constant fear that a negative online review could decimate their business, but it doesn’t have to be this way. Negative feedback should be treated as an opportunity—after all, all publicity is good publicity, right?
Guest bloggers can provide benefits for firms that already have an established online presence. Before considering hosting a guest blogger, make sure your blog already has a strong “personality,” or voice of its own. You should already have a website with your own domain name featuring high quality content, a social media presence, and curated profiles on legal services review sites such as Avvo. Guest bloggers can drive traffic to your site, so you want to make sure you have a solid presence when people get to your doorstep.