Known as “The Professional Network,” lawyers and LinkedIn are a natural combination. There are LinkedIn “power-users,” who have figured out how to take full advantage of the app, and then there are the rest of us—people who have a page and a profile pic, but don’t really know what to do with it or how to make it work for their advantage.
Legal marketing today is all about the Internet. And anyone who has ever used the Internet knows that it can bring out the worst in people. Any lawyer who has been practicing for a reasonable period of time has likely made some enemies, regardless of how excellent their customer service and legal skills are. Disgruntled clients, competitors, exes, your neighbor who is peeved about that tree you have hanging over their property line—any one of these people could potentially “troll” your website or “flame” your firm on Twitter. Business owners today live in constant fear that a negative online review could decimate their business, but it doesn’t have to be this way. Negative feedback should be treated as an opportunity—after all, all publicity is good publicity, right?
Instagram is one of the leading social media platforms. It has a hip image, and continues to stay cutting edge by utilizing the hottest features offered by Snapchat. These days, it seems like everybody is “doing it for the Gram” (i.e. doing things just to get an Instagram photo and likes out of it. Who doesn’t want likes?). As of June 2017, the social media giant boasts around 700 million active users. Instagram is largely a community of millennials and young people, but the business world continues to break through and find ways to harness its power and exploit its base. There are some general tips that law firms can follow to transform Instagram into a powerful marketing tool, but also some important factors to be taken into consideration.
Guest bloggers can provide benefits for firms that already have an established online presence. Before considering hosting a guest blogger, make sure your blog already has a strong “personality,” or voice of its own. You should already have a website with your own domain name featuring high quality content, a social media presence, and curated profiles on legal services review sites such as Avvo. Guest bloggers can drive traffic to your site, so you want to make sure you have a solid presence when people get to your doorstep.
The legal profession is about to undergo some major and fundamental changes. New automation technologies are already having an impact across the board—changing how firms intake clients, how cases are analyzed (case prediction software), and how discovery and document review are conducted. It isn’t hard to see that the trend toward automation still has a lot of room to grow within the legal world.