What is Pay Per Click (PPC)? Also called cost per click, this is an online advertising model where law firms pay a hosting service every time their ad is clicked on.
Live chat is a type of software that enables visitors to your website to chat live with an agent at any time of day or night. Usually, a box will pop up when a visitor arrives at your site, with a friendly picture of a lawyer asking, “can I help you?” and allowing the visitor to click “yes” or “no”.
A recent survey conducted by Sandpiper Partners, LLC found that although previously firms were achieving savings through headcount reductions, increasingly firms are cutting costs by outsourcing administrative support functions – including marketing and web development.