Archive for the Legal Website Development Category
This is a really exciting time in technology. All the major tech players, including Facebook, Google, Apple, Amazon, and Microsoft, are amassing armies of engineers to develop their Virtual Reality platforms. A number of smaller companies, notably Magic Leap, are working around the clock to create VR hardware and content. Magic Leap specializes in mixed-reality technology— where fantasy is overlaid upon the real world, resulting in an experience that tricks your body and brain into thinking that you are having a real experience. VR easily calls to mind gaming and entertainment, but what is the application for law firms?
It has become common for law firms to think of SEO marketers as selling snake oil—so many marketing companies have sprung up making false promises, taking millions of dollars and failing to deliver on their word. But there is still a place for SEO—search engines are quickly learning how to spot quality content and drive those pages that offer it to the top. This way, the users of the search engine remain satisfied. If your search engine pulls up pages and pages of useless, keyword infused garbage, you are going to switch search engines. That is not what the search engines want. They want to put the page users are actually looking for right up top.
Live chat is a type of software that enables visitors to your website to chat live with an agent at any time of day or night. Usually, a box will pop up when a visitor arrives at your site, with a friendly picture of a lawyer asking, “can I help you?” and allowing the visitor to click “yes” or “no”. If the visitor clicks “yes”, a window appears where the visitor can engage in a discussion with someone – either a representative from the live chat company, or someone from your law firm. As with so many things in the legal world, when it comes to the effectiveness of the live chat feature, the answer is—it depends.
In light of a recent study, many are predicting that the rise of ad blocking technology spells the end of online marketing as we know it. Although the study may sensationalize, there is an important takeaway: law firms that pay for ad placement on third-party websites or that use pop-ups on their own websites may be affected. As always, content is king. You can never go wrong by emphasizing so-called “native advertising” such as hosting an interesting blog on your web page.
Drafting a carefully prepared retainer agreement is one of the most important things you can do to preserve positive relations with your client. A well-written retainer agreement can protect both you and your client from disagreements and misunderstandings down the road. In addition, it is important to check your state’s ethical rules in drafting a retainer agreement to avoid possible state bar complaints.