Live chat is a type of software that enables visitors to your website to chat live with an agent at any time of day or night. Usually, a box will pop up when a visitor arrives at your site, with a friendly picture of a lawyer asking, “can I help you?” and allowing the visitor to click “yes” or “no”.
Simply put, opt-in marketing is when potential customers, or interested visitors to your website, are invited to “opt-in” to receive certain benefits or information.
A recent survey conducted by Sandpiper Partners, LLC found that although previously firms were achieving savings through headcount reductions, increasingly firms are cutting costs by outsourcing administrative support functions – including marketing and web development.
Pay-per-Lead (PPL) is a popular online advertising payment model, where a law firm (or any business) only pays for each phone call or email that is directed to their firm.
What is the best way to allocate your marketing resources as a law firm? This question tends to be very fact specific, and largely depends upon your target audience.
There are varying statistics on the prevalence of smartphone use over desktop use. According to a 2015 study, the number of mobile-only users finally surpassed the number of desktop users.
Ever call your wireless carrier with a seemingly simple question? Or stand in line at your local Division of Motor Vehicles? It’s likely the experience left you less than thrilled.
Legal directories are big business, but do they really generate leads? No law firm should ever rely on a single marketing tactic to generate leads. That being said, incorporating legal directories into your overall online marketing strategy can help boost your SEO, give your firm greater exposure and boost your credibility.
In order to be truly competitive in today’s legal marketplace, you need to have a blog. Why? For one thing, having a large number of regularly updated pages increases your web presence, making it easier for potential customers to find you. Second, you can establish your credibility as an expert in your practice area. Another reason to blog? You can show potential customers that you are human. Legal customers are attracted to a personal voice—and a blog is really the perfect vehicle to make that connection.
