Blogging for Lawyers 101

In order to be truly competitive in today’s legal marketplace, you need to have a blog. Why? For one thing, having a large number of regularly updated pages increases your web presence, making it easier for potential customers to find you. Second, you can establish your credibility as an expert in your practice area. Another reason to blog? You can show potential customers that you are human. Legal customers are attracted to a personal voice—and a blog is really the perfect vehicle to make that connection.

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