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Lead Generation

12 Jun
Lead Generation, Legal Marketing

Robo-Lawyers Will Save Everyone Money

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

The legal profession is about to undergo some major and fundamental changes. New automation technologies are already having an impact across the board—changing how firms intake clients, how cases are analyzed (case prediction software), and how discovery and document review are conducted.

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08 May
Lead Generation, Legal Marketing

Marketing Your Firm to Millennials Part II: Social Media

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

Millennials learn about things online primarily through the use of social media. The trend in legal marketing has been toward search engine optimization (SEO), but according to software and services provider SDL, most millennials prefer Facebook and Twitter over search engines for content discovery.

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10 Apr
Lead Generation, Legal Marketing

Could Your Blog Be “FAKE NEWS”?

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

Fake news is nothing new. Most of us are old enough to remember seeing far-fetched celebrity tabloid stories, or stories about “Batboy” while waiting in line at the grocery store. But the rise of social media and the most recent election cycle has changed things—and fake news is now a buzzword we can’t escape.

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20 Mar
Lead Generation, Legal Marketing, Legal Website Development

Law Firms Should Harness the Power of Virtual Reality (VR)

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

This is a really exciting time in technology.  All the major tech players, including Facebook, Google, Apple, Amazon, and Microsoft, are amassing armies of engineers to develop their Virtual Reality platforms.

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21 Feb
Lead Generation, Legal Marketing

Will Chatbots Take Over?

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

We all know what chatbots are, they are everywhere—whether we like it or not.  When we make a customer service call, we interact with voice recognition software that has artificial intelligence.

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20 Dec
Lead Generation, Legal Advertising, Legal Marketing

Top 5 SEO Strategies for 2017

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

Many law firms believe that if they don’t have an endless reservoir of funds to devote to a marketing budget, that they just can’t make that first page of Google search results.

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Geo-targeting potential clients
06 Dec
Lead Generation, Legal Marketing

Geo-Targeting: Mass Torts vs. Personal Injury

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

Geographic targeting (a.k.a. “geotargeting”) is a marketing strategy designed to help law firms reach a local prospective client base. If a marketing firm tries to sell you on the success of its geo-targeting program, and you are solely a mass torts practice, you should probably think twice.

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22 Nov
Lead Generation, Legal Website Development

Current SEO Best Practices

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

It has become common for law firms to think of SEO marketers as selling snake oil—so many marketing companies have sprung up making false promises, taking millions of dollars and failing to deliver on their word.

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09 Nov
Lead Generation, Legal Advertising

Is Legal Billboard Advertising Dead?

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

There are some definite advantages to billboard advertising, but also, a lot of risks. Firms are advised to weigh the pros and cons carefully, because this definitely is not a strategy that will benefit most law firms.

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10 Oct
Lead Generation, Legal Advertising, Legal Marketing

An Insiders Guide to Pay Per Click Marketing

  • January 26, 2021
  • By author-avatar Lori Prapas
  • 0 comments

What is Pay Per Click (PPC)? Also called cost per click, this is an online advertising model where law firms pay a hosting service every time their ad is clicked on.

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  • Home
  • About
    • About OLM
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    • Success Stories
    • Testimonials
  • Lead Generation
    • Lead Generation
    • Targeted Lead Generation Programs
    • Core Lead Generation Programs
    • SEO Management / PPC
    • Content Development
    • Website Development
    • Live Phone Transfer Leads
  • Advertising
    • Advertise to Legal Professionals
    • Advertising for Attorneys
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    • SEO Management / PPC
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