Archive for the Ten Part Legal Marketing Series Category
The cost of living–after an accident
The Staten Island Advance reports that lawyer John O’Leary recently negotiated a $750,000 settlement for his client, mid-trial, for injuries she suffered when a car struck her as she crossed a street. Helena Rozanska, 62, a housekeeper at a convent at the time of the accident, injured her arm so badly that she was unable to return to work or perform her own household chores, such as cooking, cleaning and shopping. Mr. O’Leary was able to bring evidence from an economist that the cost to Ms.Rozanska of hiring others to perform her own household tasks would be $369,000, quite apart from her inability to earn further income as the convent housekeeper. The story credits the trial judge with being instrumental in helping the parties reach settlement.
Businesses on the wrong end of Class Actions
If you are ready and willing to take on the big corporations on behalf of individual and consumer groups, you had better be ready to market yourself on the internet. I’ve pointed out earlier in this series you can get that marketing by supporting OLM’s online news magazine lawyersandsettlements.com. It’s a way to get a significant increase in internet exposure for a modest investment, and at minimal cost in terms of your own time and energy.
People want information quickly and easily
As any lawyer will tell you, the first hour a new client has with you is the most valuable. The reason? You give your client two immediate payoffs, namely information and relief.
The media – then and now
Remember the good old days? When you learned about a trial decision when the law report digests came out? If you were lucky you read about the decision in the newspaper or heard about it by way of lawyer gossip. And as for settlements–good luck in finding anything out anywhere–the cases just vanished.
Starting with the facts
Have a look at this scenario. It’s Friday night, and for you one more week at the office is finally over. You’re drained-used-up-exhausted-for the thousand reasons only another lawyer will understand. Finally home, you’ve changed into T-shirt and sweatpants, and you’re standing in the kitchen deciding whether to have a drink or go for a run. It’s a tough decision.