Archive for the Lead Generation Category
There are varying statistics on the prevalence of smartphone use over desktop use. According to a 2015 study, the number of mobile-only users finally surpassed the number of desktop users. Other studies report that between 25 and 50 percent of all web traffic comes from smartphones and tablets. However, there is some consensus that you get a better ROI by investing in good desktop design and content. It is always a good idea to diversify your marketing strategy. When it comes to the mobile vs. desktop debate, the key is knowing the function that each platform serves.
Legal directories are big business, but do they really generate leads? No law firm should ever rely on a single marketing tactic to generate leads. That being said, incorporating legal directories into your overall online marketing strategy can help boost your SEO, give your firm greater exposure and boost your credibility.
In order to be truly competitive in today’s legal marketplace, you need to have a blog. Why? For one thing, having a large number of regularly updated pages increases your web presence, making it easier for potential customers to find you. Second, you can establish your credibility as an expert in your practice area. Another reason to blog? You can show potential customers that you are human. Legal customers are attracted to a personal voice—and a blog is really the perfect vehicle to make that connection.