Let’s be honest, when you think about email marketing, you probably think about those irritating emails that you delete before your eyes finish scanning the subject line. Email marketing campaigns tend to be spammy and irritating. But when done right, they can offer something that grabs a recipient’s attention and provides them with something useful.
A couple of years ago there was a widely popular meme circulating about LinkedIn for lawyers. It accurately depicts the discord between what prospective clients actually want to know, and the bland resume stats most lawyers actually put on their profiles.
The legal profession is about to undergo some major and fundamental changes. New automation technologies are already having an impact across the board—changing how firms intake clients, how cases are analyzed (case prediction software), and how discovery and document review are conducted.
Millennials learn about things online primarily through the use of social media. The trend in legal marketing has been toward search engine optimization (SEO), but according to software and services provider SDL, most millennials prefer Facebook and Twitter over search engines for content discovery.