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It is standard practice these days for every firm—large, medium, or small—to have some type of blog. Some of the larger firms have complex pages with many different sub-niche blogs. Why? It’s plain and simple: blogs draw traffic to your law firm’s website.
Most of us associate “reputation management” with the idea of hiring someone to do public relations (“PR”) when some type of crisis has negatively affected a firm’s public image. However, the field has evolved considerably since the Internet has taken over.
Companies of all sizes sponsor events in order to gain visibility and reinforce their image as a benefactor in the community. Some common associations that come to mind are hospitals or health insurance companies sponsoring runs, banks sponsoring sporting events, and small businesses sponsoring little league teams.
Google My Business is a must have marketing tool for law firms. Everyone knows that lead generation is largely about showing up on the first page of Google search results. These days, search results are no longer just a list of websites on a page.