Legal directories are big business, but do they really generate leads? No law firm should ever rely on a single marketing tactic to generate leads. That being said, incorporating legal directories into your overall online marketing strategy can help boost your SEO, give your firm greater exposure and boost your credibility.
In order to be truly competitive in today’s legal marketplace, you need to have a blog. Why? For one thing, having a large number of regularly updated pages increases your web presence, making it easier for potential customers to find you. Second, you can establish your credibility as an expert in your practice area. Another reason to blog? You can show potential customers that you are human. Legal customers are attracted to a personal voice—and a blog is really the perfect vehicle to make that connection.
There are currently about 1.5 million apps available in the App Store. Many of these apps are completely and utterly useless (why would anyone want to drink an iBeer?). Over the past several years, law firms have been rushing to cash in on the trend by developing their own applications—some more useful than others. The truth is that home screen real estate is a precious commodity, and unless you offer a product that people can’t live without, developing an app may not be worth your time and money.
Since the first .com was registered in 1985, .com domain extensions (short for “commercial”) have become the standard. This highly recognized symbol is called a Top Level Domain (TLD). Other common TLDs include .net, .gov, .edu and .org. For law practices, it used to be that if you didn’t get the highly prized “statepracticearealawyers.com” domain (for example, newyorkdivorcelawyers.com), you were .SOL.