What is the best way to allocate your marketing resources as a law firm? This question tends to be very fact specific, and largely depends upon your target audience. Although in this era dominated by Online marketing, many consider print, radio and even TV to be ineffective, there are still times when these mediums can be more effective than the Internet.
There are varying statistics on the prevalence of smartphone use over desktop use. According to a 2015 study, the number of mobile-only users finally surpassed the number of desktop users. Other studies report that between 25 and 50 percent of all web traffic comes from smartphones and tablets. However, there is some consensus that you get a better ROI by investing in good desktop design and content. It is always a good idea to diversify your marketing strategy. When it comes to the mobile vs. desktop debate, the key is knowing the function that each platform serves.
In light of a recent study, many are predicting that the rise of ad blocking technology spells the end of online marketing as we know it. Although the study may sensationalize, there is an important takeaway: law firms that pay for ad placement on third-party websites or that use pop-ups on their own websites may be affected. As always, content is king. You can never go wrong by emphasizing so-called “native advertising” such as hosting an interesting blog on your web page.
Drafting a carefully prepared retainer agreement is one of the most important things you can do to preserve positive relations with your client. A well-written retainer agreement can protect both you and your client from disagreements and misunderstandings down the road. In addition, it is important to check your state’s ethical rules in drafting a retainer agreement to avoid possible state bar complaints.
Ever call your wireless carrier with a seemingly simple question? Or stand in line at your local Division of Motor Vehicles? It’s likely the experience left you less than thrilled. Unfortunately, dealing with an attorney or law firm can feel the same way—from your clients’ perspective. And that can hurt your practice—not only your reputation, especially now that clients can leave reviews of your firm online, but also in terms of future referrals.