Legal directories are big business, but do they really generate leads? No law firm should ever rely on a single marketing tactic to generate leads. That being said, incorporating legal directories into your overall online marketing strategy can help boost your SEO, give your firm greater exposure and boost your credibility.
In order to be truly competitive in today’s legal marketplace, you need to have a blog. Why? For one thing, having a large number of regularly updated pages increases your web presence, making it easier for potential customers to find you. Second, you can establish your credibility as an expert in your practice area. Another reason to blog? You can show potential customers that you are human. Legal customers are attracted to a personal voice—and a blog is really the perfect vehicle to make that connection.
Think how often you get out of the car, and drag an armload of plastic shopping bags into the house. Leaving aside the groceries, we haul in–and dump on the kitchen counter–clothes, books, TVs, laptops, desktops, hand-held PCs, monitors, all manner of computer and electronic games and gizmos, cell phones, small appliances, and goodness knows what all else. That’s just the stuff that you can lay out on the counter. That’s before we even start on vehicles and large appliances.
How would you describe the perfect client? Would the description be something along these lines?
Remember the infamous Carbolic Smoke Ball? The 1893 decision in Carlill v. Carbolic Smoke Ball Company is not just memorable from a literary and historical standpoint; it remains good authority, 120 years later, for important contract law doctrines, including those of offer, acceptance, consideration and misrepresentation.
Cases of investment and securities fraud come in many sizes. It is hard not to feel for middle aged and older individuals who have seen their life savings and pension investments shrivel or disappear while under the supposedly watchful eye of some third party.
One of the most satisfying things about the practice of litigation is that every so often, you do get to rescue an individual, or a group of individuals, from an unfair and difficult situation. You get to be part of the solution for once–by helping the cause of justice to prevail. You know that you have helped to make the world a better place.
