Online Legal Media

For Legal Marketing Results That Match Your Ambitions

Attorney marketing is not an easy proposition, despite the fact that lawyers have barely been advertising at all prior to the last two decades.

Now, on top of the nascent Yellow Page and other available media comes the Internet - a marketing platform that has produced excellent results for many in the field, while providing marginal results for others.

The fact is, without a strong budget to market your Website, the typical law firm's Website is more a platform for current and referred clients that for developing new plaintiffs. The field of competitive marketing on the Internet is very complex, very time consuming, and constantly evolving.

Our Website, LawyersandSettlements.com is the result of nearly five years of collective effort on the part of several key individuals, literally thousands of man hours spend on simply marketing the site to the general public. After hundreds of thousands of dollars spent, we've seen things evolve to the point where 20,000 visitors a day is typical, with hundreds of people leaving all kinds of complaints about injustices they've encountered in various areas of the law.

Our layman's newsletter reaches out to 350,000 subscribers a week, our attorney's letter is delivered to over 175,000 lawyers nationwide. In addition, we have subscribers in media, law enforcement, government, and major private sector entities who subscribe to our newsletter services.

Your marketing goals and budget:
Most legal practices cannot afford to spend six figures a year for staff and budget to properly market their web site. Virtually none can claim the kind of reach we attain through our newsletters alone, not to mention the many visitors to the site. But again, I remind you that this is the work of many people who've spent thousands of hours making this particular model work.

Other law firm marketing services:
Most legal sites are directory sites insofar as they are like automated versions of the Yellow Pages. So when John Q. Public runs a search for a personal injury lawyer in Miami, he might get 25 to 50 different listings. The intimidation begins...here the victim doesn't quite know where to begin in terms of choosing which practices to call, initiating contact with the practice, and knowing what to say to the people who answer the phone to explain his issue.

Our model:
Our approach, our model, focuses on the particular issues and legal matters that the typical consumer or layperson may encounter. In most cases, they enter a term or phrase into the search engines, and with our site optimization and sponsored listings, our site is often in the top results or on each page as a sponsored listing. We also utilize the latest technologies to place our different advertising campaigns on relevant web sites thousands of times a day.

This brings thousands of visitors to the site, who either land on a page that has information about the particular matter they are concerned with, or they land on our home page. If they come to the home page, they look up the category for their complaint, review to see if it is a current or pending issue and click through to fill out the appropriate form. This drills down to the issue focus, versus the practice orientation focus of the listing or online Yellow Pages model - a key factor in why we see so many complaints covering such a wide range of legal matters.

We also know that people love to talk about their problems, and our model uses forms that direct the prospective plaintiff through the questions you need as an attorney to determine merit and case viability.

Our system is entirely automated, so that complaints are routed by areas of legal interest, geographical limits (state, region or national), and random queues to ensure that every practice receives a fair number of the complaints that are submitted.

And one thing many of our clients like is the fact that this is not a referral service, it is an advertising service, and as such you can "cherry pick" those complaints with the most merit and follow up on them. You do not have to send a decline of representation letter to all the people we send you, which on average is between 40 and 400 complaints a month.

Our marketing programs:
To meet your law firm's unique needs, we offer you two programs, a core program and a campaign development program.

Core Program
This program is ideal for legal practices that cover a variety of legal areas on a state, regional or national basis. This program delivers 40 to 400 fresh complaints to you every month.

Campaign Development
Then there are our plaintiff development campaigns, among the most cost effective known.

• In 2005, we have seen our clients retain over 200 Vioxx cases, over 500 unpaid overtime cases, over 200 disability insurance denial clients, and over 1,000 personal injury clients through specialized campaigns.



• One of our clients filed the first Viagra Blindness case in Texas, with a lead plaintiff he received and developed though us via a campaign marketing program.



• 80% of our campaigns are successful and exceed our lawyer member's needs.



• 80-90% of the law firms that join our core or campaign program continue with us for years - and participate in multiple, simultaneous campaigns.

Pricing
Another unique thing with our model has to do with pricing and contracts. Almost all of our programs - campaigns included - are run on a month-to-month basis. No contract is required! Our pricing is based on your current legal marketing needs and marketing budget. Most of our attorney members have noticed results after only two months.

If you are looking for marketing Results That Match Your Ambitions, you need to talk to us. There is no more cost effective approach to plaintiff development today for the kind of fees involved, and we are quite confident that practices that try us for even a couple of months will make our service a key component in their marketing arsenal.

Sales 888-881-7330, galmarketing.com">salesteamgalmarketing.com

Also take a moment to browse the other services we offer lawyers, listed in the menu to the right - including expert witnesses, legal resources and the subscription for our free and paid Newsletters.